Informed Delivery, which provides users with digital previews of their upcoming mail, continues to see strong subscriber and campaign growth. PMG has worked with our clients on Informed Delivery since mid-2017 and last reported on this innovative USPS program back in June of 2018. Compare the program’s stats then and now: June 2018 January[...]
Developing Story: The Postal Service has proposed a new rule which is a huge potential threat to nonprofit mailers. The proposal eliminates all merchandise and goods from USPS Marketing Mail, which moving forward would be limited to paper-based, printed matter only. The biggest impact would be on upfront premium mailings containing non-paper items like tote[...]
We have new information to share with you as a follow up to our May 15th Alert on paper price increases and longer lead times on paper orders. Today, we want to make you further aware that in some cases, paper stocks are now taking two or even three months to reach printers. And paper[...]
Here are three important tips to help you get the most out of three really busy days at Bridge! 1) Visit the PMG Booth (#326) in the Solutions Showcase for Super-Fun Games & Prizes Try your luck in our Cash Booth – how many flying bills can you grab? Win cold hard cash as well[...]
Informed Delivery is seeing big growth in subscribers and campaigns according to Bob Dixon, director of product technology innovation at the USPS. The PMG team spoke with Bob Dixon last week to get the latest updates on this exciting new service and get answers to our questions. Here are the highlights from our conversation: There[...]
Plan Ahead Now for Your Paper Needs: Price Increases and Longer Lead Times are Impacting Direct Mail Programs Paper prices and availability have been stable for a few years now, but unfortunately that’s changing. Prices are increasing and ordering lead times are growing much longer, impacting direct mail budgets and schedules. Stronger demand for paper,[...]
Leigh Ann Doyle, an account manager here at PMG, has recently been appointed to the Direct Marketing Association of Washington Educational Foundation’s (DMAW/EF) Board of Directors. Leigh Ann’s involvement began well before she began volunteering for the organization. In fact, it goes back to her college days. The DMAW/EF is a non-profit organization that educates[...]
April is National Card and Letter Writing Month! The USPS is celebrating all month long to raise awareness of the importance and historical significance of card and letter writing. As direct marketers, we know the impact of a personalized letter, and a handwritten letter or note is even more meaningful and special. Seeing a hand-addressed,[...]
Our successful DM101 Workshop is heading to New York City and Philly this Spring, and we hope you can join us. Learn the essentials of direct marketing from industry experts at the DMFA DM101 Workshop in New York City on March 21 and the DMAW DM101 Workshop in Philadelphia on April 25. These highly rated,[...]
Each year the Direct Marketing Association of Washington holds its Best of Direct event honoring individuals and companies who’ve had a positive impact on the direct marketing community. In 2017, two members of our PMG family were honored in three different ways. Rick Powell, our fearless founder and CEO, was honored with the DMAW Educational[...]