USPS Innovations

September 21, 2016 Industry, Postal Information
Link Enlarge
Ever wish that you could somehow see what mail pieces will be waiting in your mailbox when you get home? Maybe you’re anxiously awaiting your child’s college acceptance letter or even that traffic ticket you got from one of those oh-so-lovely red light cameras. We’ve always had to wait until the mailman arrives before seeing[...]

PMG is part of new Smithsonian exhibit!

September 15, 2016 Industry, PMG News
Link Enlarge
PMG is honored to announce that we’re part of the Smithsonian’s National Postal Museum newest virtual exhibit, America’s Mailing Industry! The ‘virtual exhibit’ is available to the public in the form of a web page, so you can learn all about America’s Mailing Industry from the comfort of your couch. America’s Mailing Industry showcases the[...]

Picking the Best Fold for Your Self-Mailer or Brochure

August 23, 2016 Resources
Link Enlarge
When it comes to producing an engaging brochure to accompany your appeal letter you want something that gets people interested in holding, opening and reading it and how it’s folded can make a difference. Different folds serve different purposes and there are many in the printing world. The three most common are C Fold, Z[...]

Mailing Goes Up in Flames, Literally!

August 9, 2016 PMG News
Link Enlarge
Firefighters working to extinguish the fire that ripped through the truck, resulting in over 188,000 pieces of destroyed mail. There’s nothing worse (or more stressful) than receiving news that a truck carrying over 10,000 of your client’s mail pieces has been destroyed in a fire. Sounds like a scene straight out of a James Bond[...]

Disaster Recovery

August 3, 2016 Problem Solved
storm and sunset
Link Enlarge
Hurricanes and other catastrophic events can have a tremendous negative impact on mailings. Recently, for two of our clients, trucks filled with their mail were destroyed en route by vicious hurricane winds and rain. But PMG was able to identify the exact sectional centers and addresses affected and immediately provided replacement data and materials.

Postage Costs Reduced

July 28, 2016 Problem Solved
Link Enlarge
One of our clients had a complex prospect mailing with 11 different versions mailing at the same time. Because of the number of individual zip strings, there was very little postage savings. But, because PMG manages postal logistics for our clients in addition to the production, we were able to work out a plan to[...]

Overweight Problem Solved

July 16, 2016 Problem Solved
Link Enlarge
Too many mailings are disrupted or extra postage is required because the package turns out to be just a bit overweight…even after a mock-up is done. To eliminate these problems from the get-go, one of PMG’s Team Leaders devised his own computer program that enables us to plug in all the components, and generate a[...]

Inventory Problem Solved

June 26, 2016 Problem Solved
Link Enlarge
An agency partner was unsure of the physical inventory for a recent acquisition mailing and renewal series for its brand-new client. PMG visited the new client’s site to analyze both its inventory and its mailing processes. We found a lot of inventory that could be either discarded or combined, and gave the customer a full[...]

Artwork Problem Solved

June 19, 2016 Problem Solved
Direct mail production
Link Enlarge
A prestigious cultural organization and its agency were concerned that a long-planned fundraising test would have to be canceled or delayed when a critical piece of art did not materialize on time. But PMG, with a resident graphic designer and pre-press operation on-site, was able to create the necessary art and the test mailing went[...]

Online Personalization Problem Solved

June 1, 2016 Problem Solved
Link Enlarge
An agency partner had a museum client who wanted to upgrade their donors based on previous giving history.  All online renewals had previously been generic and they knew there had to be a way to take existing giving data and upgrade those donors.  The Engage) Group developed a unique ask string email and customized landing page[...]