2016 was exciting and successful for our Community Outreach Program! Throughout the year we had the honor of raising over $6,800 for a variety of charities, all while having a great time doing so. Some of our favorite events and activities from the past year, all which benefited our 2016 organizations, include: Hosting an ice cream[...]
One of the secrets of effective production management is to conduct a thorough prepress preflight review to ensure you catch problems while they are still inexpensive to fix. You will never regret taking the time to check each of the following elements before sending final art to the printer: Fonts: Are all fonts available[...]
When you’re planning a direct mail campaign, it is important to choose the right printer for the job. Print shops differ widely in their capabilities. Some shops focus on small jobs and walk-in traffic; others have invested heavily in equipment that allows them to produce 600,000 personalized letters quickly and cost-effectively. And while every[...]
Most companies with significant direct mail campaigns work hard to minimize their direct mail costs. Not surprisingly, there are a lot of different secrets to producing high-quality direct mail cost-effectively. One of the most effective ways to cut your direct mail production costs is to do your planning on an annual basis rather than bidding[...]
The first step in improving the ROI of your mailings is to design a mail piece that can be inexpensively produced and mailed. As you finalize the design, the most important elements to consider are size, shape and stock. To reduce your production costs as much as possible, avoid the following problems: Odd sizes[...]
After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization. But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]
Download and print this handy Nonprofit Postage Rate Chart to keep at your desk, hang on your bulletin board or place one in every job folder. Please let us know if we can answer any questions or help you explore how to get the best postal rates possible.
Hurricane Matthew has pulled away from the US and those in Florida, Georgia and the Carolinas are beginning the process of assessing the damage and cleaning up. Our thoughts go out to those impacted and we’re praying that they can stabilize and get back to normal as quickly as possible. In addition to post office[...]
Ever wish that you could somehow see what mail pieces will be waiting in your mailbox when you get home? Maybe you’re anxiously awaiting your child’s college acceptance letter or even that traffic ticket you got from one of those oh-so-lovely red light cameras. We’ve always had to wait until the mailman arrives before seeing[...]
PMG is honored to announce that we’re part of the Smithsonian’s National Postal Museum newest virtual exhibit, America’s Mailing Industry! The ‘virtual exhibit’ is available to the public in the form of a web page, so you can learn all about America’s Mailing Industry from the comfort of your couch. America’s Mailing Industry showcases the[...]