Your Must-Do List for Bridge 2018

pmgdirect July 27, 2018 Blog, Industry, PMG News 0
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Here are three important tips to help you get the most out of three really busy days at Bridge! 1)  Visit the PMG Booth (#326) in the Solutions Showcase for Super-Fun Games & Prizes Try your luck in our Cash Booth – how many flying bills can you grab? Win cold hard cash as well[...]

Hand Written Notes Bring Smiles

pmgdirect April 10, 2018 Blog, Industry, Postal Information 0
USPS National Card and Letter Writing Month
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April is National Card and Letter Writing Month! The USPS is celebrating all month long to raise awareness of the importance and historical significance of card and letter writing. As direct marketers, we know the impact of a personalized letter, and a handwritten letter or note is even more meaningful and special. Seeing a hand-addressed,[...]

New Accounts and a New Team Leader

pmgdirect April 9, 2018 Blog, PMG News 0
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For the last few years Teresa Pessaro has been living in the beautiful mountain town of Asheville, North Carolina.  She’s worked remotely managing direct mail campaign production for our clients but we’re happy to announce that she has moved back to the Baltimore area and has accepted a promotion as Team Leader here at PMG.[...]

Popular DM101 Workshop Returns to NYC and Now Philly

pmgdirect March 15, 2018 Blog, Industry 0
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Our successful DM101 Workshop is heading to New York City and Philly this Spring, and we hope you can join us. Learn the essentials of direct marketing from industry experts at the DMFA DM101 Workshop in New York City on March 21 and the DMAW DM101 Workshop in Philadelphia on April 25. These highly rated,[...]

We Couldn’t be More Proud of Our DMAW Honorees

pmgdirect December 18, 2017 Blog, Industry, PMG News 0
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Each year the Direct Marketing Association of Washington holds its Best of Direct event honoring individuals and companies who’ve had a positive impact on the direct marketing community. In 2017, two members of our PMG family were honored in three different ways. Rick Powell, our fearless founder and CEO, was honored with the DMAW Educational[...]

Oppose the Proposed Price Increase on Nonprofit Mail – Take Action TODAY

pmgdirect September 6, 2017 Blog, Industry, PMG News 0
nonprofit postage rates
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The USPS is attempting to increase the price of Nonprofit Marketing Mail, which will have a huge negative impact on nonprofit fundraising budgets. We must take action immediately to stop it. According to the USPS, the rate increases would range from 3.3% for Regular Nonprofit Mail to 6.9% for Enhanced Carrier Route Mail. These unexpected[...]

Has Informed Delivery Reached a Tipping Point? – Part Two

pmgdirect July 17, 2017 Blog, Postal Information 0
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A preview of your mail each day, emailed to you every morning. For free. Does this sound compelling and useful? Until you sign up for Informed Delivery and experience it yourself, you may not appreciate the value of this innovative new service from the Post Office. Despite its boring name, Informed Delivery may serve as[...]

Has Informed Delivery Reached a Tipping Point?

pmgdirect July 10, 2017 Blog, Postal Information 0
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The USPS is holding an Informed Delivery® Webinar Series for marketers beginning July 11 due to growing interest in the program. Now available nationwide, 2.25 million household customers have signed up for Informed Delivery, and 3,000 new users are joining every day, according to the USPS. This expanding customer base offers marketers an incredible opportunity[...]

Your Direct Mail Checklist

Chip March 27, 2017 Blog, PMG News 0
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  Whether you’re a seasoned direct mail professional or embarking on your very first campaign, working your way through a checklist can reduce the risk that you forget to do something important on a mailing.   From developing the most effective designs to leveraging postal logistics, this handy checklist includes 8 essential cost-saving tips and budget-breaking[...]

How to Save Money on Direct Mail Fundraising

Chip March 10, 2017 Blog, PMG News 0
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  Direct mail plays a critical role in fundraising for many organizations, but decision-makers are not always knowledgeable about its intricacies. The process from conception to delivery is complicated, and without proper planning you can pay too much or miss crucial deadlines. Fortunately, by effectively utilizing production management and postal logistics strategies, you can save[...]