The first step in improving the ROI of your mailings is to design a mail piece that can be inexpensively produced and mailed. As you finalize the design, the most important elements to consider are size, shape and stock. To reduce your production costs as much as possible, avoid the following problems: Odd sizes[...]
After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization. But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]
Download and print this handy Nonprofit Postage Rate Chart to keep at your desk, hang on your bulletin board or place one in every job folder. Please let us know if we can answer any questions or help you explore how to get the best postal rates possible.