Most companies with significant direct mail campaigns work hard to minimize their direct mail costs. Not surprisingly, there are a lot of different secrets to producing high-quality direct mail cost-effectively. One of the most effective ways to cut your direct mail production costs is to do your planning on an annual basis rather than bidding[...]
The first step in improving the ROI of your mailings is to design a mail piece that can be inexpensively produced and mailed. As you finalize the design, the most important elements to consider are size, shape and stock. To reduce your production costs as much as possible, avoid the following problems: Odd sizes[...]
After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization. But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]
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