Your Direct Mail Checklist

Chip March 27, 2017 Blog, PMG News 0
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  Whether you’re a seasoned direct mail professional or embarking on your very first campaign, working your way through a checklist can reduce the risk that you forget to do something important on a mailing.   From developing the most effective designs to leveraging postal logistics, this handy checklist includes 8 essential cost-saving tips and budget-breaking[...]

How to Save Money on Direct Mail Fundraising

Chip March 10, 2017 Blog, PMG News 0
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  Direct mail plays a critical role in fundraising for many organizations, but decision-makers are not always knowledgeable about its intricacies. The process from conception to delivery is complicated, and without proper planning you can pay too much or miss crucial deadlines. Fortunately, by effectively utilizing production management and postal logistics strategies, you can save[...]

What is Production Management?

Chip March 1, 2017 Blog, PMG News 0
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  In the direct mail world, effective production management can be defined as “managing all elements of a mailing from design through production and entry into the mail stream in order to meet quality and mail date objectives while minimizing costs.” Production management concerns itself with these questions: Has each piece been designed in a[...]

Your Prepress Preflight Checklist

Chip February 3, 2017 Blog, PMG News 0
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  One of the secrets of effective production management is to conduct a thorough prepress preflight review to ensure you catch problems while they are still inexpensive to fix.  You will never regret taking the time to check each of the following elements before sending final art to the printer: Fonts: Are all fonts available[...]

Choosing the Best Printer for Your Job

Chip January 23, 2017 Blog, PMG News 0
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  When you’re planning a direct mail campaign, it is important to choose the right printer for the job. Print shops differ widely in their capabilities.  Some shops focus on small jobs and walk-in traffic; others have invested heavily in equipment that allows them to produce 600,000 personalized letters quickly and cost-effectively.  And while every[...]

Using Annual Planning to Reduce Direct Mail Costs

Chip January 10, 2017 Blog, PMG News 0
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Most companies with significant direct mail campaigns work hard to minimize their direct mail costs.   Not surprisingly, there are a lot of different secrets to producing high-quality direct mail cost-effectively. One of the most effective ways to cut your direct mail production costs is to do your planning on an annual basis rather than bidding[...]

Cost-Effective Direct Mail Design

Chip January 6, 2017 Blog, PMG News 0
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  The first step in improving the ROI of your mailings is to design a mail piece that can be inexpensively produced and mailed.  As you finalize the design, the most important elements to consider are size, shape and stock. To reduce your production costs as much as possible, avoid the following problems: Odd sizes[...]

Reducing Your Direct Mail Production Costs

Chip January 2, 2017 Blog, PMG News 0
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  After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization.  But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]

PMG is part of new Smithsonian exhibit!

pmgdirect September 15, 2016 Industry, PMG News 0
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PMG is honored to announce that we’re part of the Smithsonian’s National Postal Museum newest virtual exhibit, America’s Mailing Industry! The ‘virtual exhibit’ is available to the public in the form of a web page, so you can learn all about America’s Mailing Industry from the comfort of your couch. America’s Mailing Industry showcases the[...]

Mailing Goes Up in Flames, Literally!

pmgdirect August 9, 2016 PMG News 0
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Firefighters working to extinguish the fire that ripped through the truck, resulting in over 188,000 pieces of destroyed mail. There’s nothing worse (or more stressful) than receiving news that a truck carrying over 10,000 of your client’s mail pieces has been destroyed in a fire. Sounds like a scene straight out of a James Bond[...]