We Couldn’t be More Proud of Our DMAW Honorees

pmgdirect December 18, 2017 Blog, Industry, PMG News 0
Rick Powell announces the DMAW Collegiate MAXI Award winners during the 2018 ceremony, showcasing achievements in direct marketing.
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Each year the Direct Marketing Association of Washington holds its Best of Direct event honoring individuals and companies who’ve had a positive impact on the direct marketing community. In 2017, two members of our PMG family were honored in three different ways. Rick Powell, our fearless founder and CEO, was honored with the DMAW Educational[...]

Are you a philanthropist?

pmgdirect November 15, 2017 PMG News 0
National Philanthropy Day logo featuring a heart made of fingerprints, promoting the message of changing the world through giving and generosity.
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Today is National Philanthropy Day which is the official one day celebration of the charitable work that people do to make a difference in their communities. Whether you’re a nonprofit organization, an agency, a business or an individual who gives their time or resources we would like to take this opportunity to salute you for all[...]

Oppose the Proposed Price Increase on Nonprofit Mail – Take Action TODAY

pmgdirect September 6, 2017 Blog, Industry, PMG News 0
nonprofit postage rates
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The USPS is attempting to increase the price of Nonprofit Marketing Mail, which will have a huge negative impact on nonprofit fundraising budgets. We must take action immediately to stop it. According to the USPS, the rate increases would range from 3.3% for Regular Nonprofit Mail to 6.9% for Enhanced Carrier Route Mail. These unexpected[...]

Hurricane Harvey Mail Service Disruption Updates

pmgdirect August 28, 2017 PMG News, Postal Information 0
Severe storm advisory graphic highlighting impacts on mail services. MailSmart Logistics ensures your delivery needs are met.
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What should you do about your mail heading to Texas or Louisiana? We are receiving a variety of response from our direct mail clients; some are choosing to delay mailing into the affected areas while others are proceeding. We can work with you no matter which path you choose. Our colleagues at MailSmart Logistics are monitoring[...]

Cutting Your Direct Mail Costs to the Bone

Chip April 10, 2017 PMG News 0
Spiral-bound guide on minimizing direct mail production costs, featuring a printing press in action. Optimize your marketing budget effectively.
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  Direct mail costs may seem daunting compared to online and email marketing program budgets. Yet direct mail continues to be much more effective at reaching and converting potential customers or donors. In 2015, the DMA Response Rate Report found that direct mail to a prospect list achieved a response rate of 1.0%, 10 times[...]

Welcome Aboard Polly!

pmgdirect March 30, 2017 PMG News 0
Smiling woman with short, light hair and glasses, wearing an orange striped shirt in a bright kitchen setting, showcasing confidence and warmth.
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For over 20 years Polly Papsadore has been in the direct marketing business and we couldn’t be more pleased to welcome her to the PMG family as Director of Marketing and Business Development. Polly comes to us with great enthusiasm and extensive experience from many different positions and perspectives. She most recently worked at RobbinsKersten[...]

Your Direct Mail Checklist

Chip March 27, 2017 Blog, PMG News 0
Hand completing a checklist with a pen, illustrating the essential steps for direct mail campaigns in a visually engaging manner.
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  Whether you’re a seasoned direct mail professional or embarking on your very first campaign, working your way through a checklist can reduce the risk that you forget to do something important on a mailing.   From developing the most effective designs to leveraging postal logistics, this handy checklist includes 8 essential cost-saving tips and budget-breaking[...]

How to Save Money on Direct Mail Fundraising

Chip March 10, 2017 Blog, PMG News 0
A woman reviews documents to explore cost-saving strategies for direct mail fundraising, focused on maximizing efficiency and effectiveness.
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  Direct mail plays a critical role in fundraising for many organizations, but decision-makers are not always knowledgeable about its intricacies. The process from conception to delivery is complicated, and without proper planning you can pay too much or miss crucial deadlines. Fortunately, by effectively utilizing production management and postal logistics strategies, you can save[...]

What is Production Management?

Chip March 1, 2017 Blog, PMG News 0
A focused individual analyzes data on a laptop in a production environment, highlighting the role of production management in enhancing efficiency.
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  In the direct mail world, effective production management can be defined as “managing all elements of a mailing from design through production and entry into the mail stream in order to meet quality and mail date objectives while minimizing costs.” Production management concerns itself with these questions: Has each piece been designed in a[...]

Your Prepress Preflight Checklist

Chip February 3, 2017 Blog, PMG News 0
A focused professional reviewing a checklist for direct mail, ensuring all details are accurate before production.
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  One of the secrets of effective production management is to conduct a thorough prepress preflight review to ensure you catch problems while they are still inexpensive to fix.  You will never regret taking the time to check each of the following elements before sending final art to the printer: Fonts: Are all fonts available[...]