Using Annual Planning to Reduce Direct Mail Costs

Chip January 10, 2017 Blog, PMG News 0
A hand marking a date on a calendar using a pink pen.
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Most companies with significant direct mail campaigns work hard to minimize their direct mail costs.   Not surprisingly, there are a lot of different secrets to producing high-quality direct mail cost-effectively. One of the most effective ways to cut your direct mail production costs is to do your planning on an annual basis rather than bidding[...]

Cost-Effective Direct Mail Design

Chip January 6, 2017 Blog, PMG News 0
Collaborative team designing cost-effective direct mail solutions on a table filled with materials and digital tools for marketing strategies.
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  The first step in improving the ROI of your mailings is to design a mail piece that can be inexpensively produced and mailed.  As you finalize the design, the most important elements to consider are size, shape and stock. To reduce your production costs as much as possible, avoid the following problems: Odd sizes[...]

Reducing Your Direct Mail Production Costs

Chip January 2, 2017 Blog, PMG News 0
High-speed printing press producing colorful direct mail materials.
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  After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization.  But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]

Handy 2017 Postage Rate Chart

pmgdirect December 8, 2016 Blog, Postal Information 0
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Download and print this handy Nonprofit Postage Rate Chart to keep at your desk, hang on your bulletin board or place one in every job folder. Please let us know if we can answer any questions or help you explore how to get the best postal rates possible.