Most companies with significant direct mail campaigns work hard to minimize their direct mail costs. Not surprisingly, there are a lot of different secrets to producing high-quality direct mail cost-effectively. One of the most effective ways to cut your direct mail production costs is to do your planning on an annual basis rather than bidding[...]
The first step in improving the ROI of your mailings is to design a mail piece that can be inexpensively produced and mailed. As you finalize the design, the most important elements to consider are size, shape and stock. To reduce your production costs as much as possible, avoid the following problems: Odd sizes[...]
After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization. But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]
Download and print this handy Nonprofit Postage Rate Chart to keep at your desk, hang on your bulletin board or place one in every job folder. Please let us know if we can answer any questions or help you explore how to get the best postal rates possible.
Hurricane Matthew has pulled away from the US and those in Florida, Georgia and the Carolinas are beginning the process of assessing the damage and cleaning up. Our thoughts go out to those impacted and we’re praying that they can stabilize and get back to normal as quickly as possible. In addition to post office[...]
Ever wish that you could somehow see what mail pieces will be waiting in your mailbox when you get home? Maybe you’re anxiously awaiting your child’s college acceptance letter or even that traffic ticket you got from one of those oh-so-lovely red light cameras. We’ve always had to wait until the mailman arrives before seeing[...]
PMG is honored to announce that we’re part of the Smithsonian’s National Postal Museum newest virtual exhibit, America’s Mailing Industry! The ‘virtual exhibit’ is available to the public in the form of a web page, so you can learn all about America’s Mailing Industry from the comfort of your couch. America’s Mailing Industry showcases the[...]
When it comes to producing an engaging brochure to accompany your appeal letter you want something that gets people interested in holding, opening and reading it and how it’s folded can make a difference. Different folds serve different purposes and there are many in the printing world. The three most common are C Fold, Z[...]
Firefighters working to extinguish the fire that ripped through the truck, resulting in over 188,000 pieces of destroyed mail. There’s nothing worse (or more stressful) than receiving news that a truck carrying over 10,000 of your client’s mail pieces has been destroyed in a fire. Sounds like a scene straight out of a James Bond[...]
Hurricanes and other catastrophic events can have a tremendous negative impact on mailings. Recently, for two of our clients, trucks filled with their mail were destroyed en route by vicious hurricane winds and rain. But PMG was able to identify the exact sectional centers and addresses affected and immediately provided replacement data and materials.