We Couldn’t be More Proud of Our DMAW Honorees

December 18, 2017 Blog, Industry, PMG News
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Each year the Direct Marketing Association of Washington holds its Best of Direct event honoring individuals and companies who’ve had a positive impact on the direct marketing community. In 2017, two members of our PMG family were honored in three different ways. Rick Powell, our fearless founder and CEO, was honored with the DMAW Educational[...]

PRC Update from the Alliance of Nonprofit Mailers

December 12, 2017 Industry, Postal Information
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We’re sharing an update from the Alliance of Nonprofit Mailers about the recent PRC proposal which allows postal rate increases above the CPI. It outlines the highlights of the increases as well as six things you can do now to help. From the Alliance of Nonprofit Mailers:   The PRC Proposal is Simply Bad December[...]

10 Tips for a Confident Press Check

December 12, 2017 Resources
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The letter, artwork and layout are approved and the files are now in the printer’s hands. Whew, you breathe a sigh of relief. But, soon you will be looking at all those images and copy again at the Press Check. So just what should you be looking for when you go on a press check?[...]

Are you a philanthropist?

November 15, 2017 PMG News
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Today is National Philanthropy Day which is the official one day celebration of the charitable work that people do to make a difference in their communities. Whether you’re a nonprofit organization, an agency, a business or an individual who gives their time or resources we would like to take this opportunity to salute you for all[...]

Oppose the Proposed Price Increase on Nonprofit Mail – Take Action TODAY

September 6, 2017 Blog, Industry, PMG News
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The USPS is attempting to increase the price of Nonprofit Marketing Mail, which will have a huge negative impact on nonprofit fundraising budgets. We must take action immediately to stop it. According to the USPS, the rate increases would range from 3.3% for Regular Nonprofit Mail to 6.9% for Enhanced Carrier Route Mail. These unexpected[...]

Hurricane Harvey Mail Service Disruption Updates

August 28, 2017 PMG News, Postal Information
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What should you do about your mail heading to Texas or Louisiana? We are receiving a variety of response from our direct mail clients; some are choosing to delay mailing into the affected areas while others are proceeding. We can work with you no matter which path you choose. Our colleagues at MailSmart Logistics are monitoring[...]

Has Informed Delivery Reached a Tipping Point? – Part Two

July 17, 2017 Blog, Postal Information
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A preview of your mail each day, emailed to you every morning. For free. Does this sound compelling and useful? Until you sign up for Informed Delivery and experience it yourself, you may not appreciate the value of this innovative new service from the Post Office. Despite its boring name, Informed Delivery may serve as[...]

Has Informed Delivery Reached a Tipping Point?

July 10, 2017 Blog, Postal Information
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The USPS is holding an Informed Delivery® Webinar Series for marketers beginning July 11 due to growing interest in the program. Now available nationwide, 2.25 million household customers have signed up for Informed Delivery, and 3,000 new users are joining every day, according to the USPS. This expanding customer base offers marketers an incredible opportunity[...]

Thank Your Postal Worker – July 1

June 29, 2017 Postal Information
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More than a half-million people work six days a week to deliver mail across the United States. Many walk an average of 4 to 8 miles with bags full of mail through extreme heat, cold, rain, ice, and snow. It’s fitting that one day a year we honor them. Source: Bigstock Photo Our industry relies[...]

Cutting Your Direct Mail Costs to the Bone

April 10, 2017 PMG News
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  Direct mail costs may seem daunting compared to online and email marketing program budgets. Yet direct mail continues to be much more effective at reaching and converting potential customers or donors. In 2015, the DMA Response Rate Report found that direct mail to a prospect list achieved a response rate of 1.0%, 10 times[...]