Choosing the Best Printer for Your Job

Chip January 23, 2017 Blog, PMG News 0
A man evaluating various print options at a printer, focused on selecting the best printer for specific printing needs and job requirements.
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  When you’re planning a direct mail campaign, it is important to choose the right printer for the job. Print shops differ widely in their capabilities.  Some shops focus on small jobs and walk-in traffic; others have invested heavily in equipment that allows them to produce 600,000 personalized letters quickly and cost-effectively.  And while every[...]

Using Annual Planning to Reduce Direct Mail Costs

Chip January 10, 2017 Blog, PMG News 0
A hand marking a date on a calendar using a pink pen.
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Most companies with significant direct mail campaigns work hard to minimize their direct mail costs.   Not surprisingly, there are a lot of different secrets to producing high-quality direct mail cost-effectively. One of the most effective ways to cut your direct mail production costs is to do your planning on an annual basis rather than bidding[...]

Cost-Effective Direct Mail Design

Chip January 6, 2017 Blog, PMG News 0
Collaborative team designing cost-effective direct mail solutions on a table filled with materials and digital tools for marketing strategies.
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  The first step in improving the ROI of your mailings is to design a mail piece that can be inexpensively produced and mailed.  As you finalize the design, the most important elements to consider are size, shape and stock. To reduce your production costs as much as possible, avoid the following problems: Odd sizes[...]

Reducing Your Direct Mail Production Costs

Chip January 2, 2017 Blog, PMG News 0
High-speed printing press producing colorful direct mail materials.
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  After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization.  But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]

PMG is part of new Smithsonian exhibit!

pmgdirect September 15, 2016 Industry, PMG News 0
Historical image showcasing early U.S. mail delivery, emphasizing the partnership between the mailing industry and the United States Postal Service.
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PMG is honored to announce that we’re part of the Smithsonian’s National Postal Museum newest virtual exhibit, America’s Mailing Industry! The ‘virtual exhibit’ is available to the public in the form of a web page, so you can learn all about America’s Mailing Industry from the comfort of your couch. America’s Mailing Industry showcases the[...]

Mailing Goes Up in Flames, Literally!

pmgdirect August 9, 2016 PMG News 0
Firefighters battling a truck fire on the highway, with smoke and glowing embers illuminating the dark night. Emergency response in action.
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Firefighters working to extinguish the fire that ripped through the truck, resulting in over 188,000 pieces of destroyed mail. There’s nothing worse (or more stressful) than receiving news that a truck carrying over 10,000 of your client’s mail pieces has been destroyed in a fire. Sounds like a scene straight out of a James Bond[...]

PMG Elves Wrapping Up the Year

pmgdirect December 17, 2015 PMG News 0
A person wraps a gift in festive paper, preparing for holiday celebrations at PMG Elves event, showcasing community spirit and joy.
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As 2015 draws to a close, the PMG elves are busy as they put the finishing touches on the final projects of the year. The entire PMG family has supported Casey Cares, Nick’s Place, Partners in Care, and The Orphan Care Project, among others, by holding fundraisers and volunteering. Recently, our lunchroom turned into Santa’s[...]

A Few of Our Favorite Things…

pmgdirect December 17, 2015 PMG News 0
A festive wreath adorned with decorative elements, highlighting important mailing tasks: Set-ups, Mail Dates, Bluelines, and Press Checks.
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One of our favorite things, in addition to the work we do, is spending a little more time with our loved ones. Our offices will close at noon on Friday, December 18th for our Employee Holiday Luncheon. We will also be closed on December 24th and 25th and January 1st. We hope you enjoy your holiday[...]