It’s time to prepare for impacts on your 2023 postage budgets. The USPS has requested a postage rate increase across all mail classes of approximately 4.2%. This is the maximum increase allowed by regulation and is derived from the Consumer Price Index which measures price changes over time of consumer products such as utilities, automotive fuel,[...]
It’s time to launch Informed Delivery campaigns with your direct mail, and here’s why: Recipients receive email notifications of incoming direct mail through USPS Informed Delivery. The new USPS Informed Delivery Promotion offers a substantial postage discount – a great opportunity to save money, especially with postage increases going into effect on July 10th.The promotion[...]
Informed Delivery, which provides users with digital previews of their upcoming mail, continues to see strong subscriber and campaign growth. PMG has worked with our clients on Informed Delivery since mid-2017 and last reported on this innovative USPS program back in June of 2018. Compare the program’s stats then and now: June 2018 January[...]