Direct Mail Paper Costs are Increasing

PMMAdmin3 March 3, 2021 Blog, PMG News 0
Rolls of commercial paper on machinery in a production facility, highlighting the increasing costs of direct mail paper.
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Here’s what you need to know about increasing paper costs: Paper costs have been stable for quite some time but now our supplier partners have alerted us to price increases from paper mills beginning in March. These cost increases impact both coated and uncoated stocks commonly used in our clients’ direct mail packages.  Several factors are causing the price increases:   Increasing demand due to supply reductions, and[...]

Cutting Your Direct Mail Costs to the Bone

Chip April 10, 2017 PMG News 0
Spiral-bound guide on minimizing direct mail production costs, featuring a printing press in action. Optimize your marketing budget effectively.
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  Direct mail costs may seem daunting compared to online and email marketing program budgets. Yet direct mail continues to be much more effective at reaching and converting potential customers or donors. In 2015, the DMA Response Rate Report found that direct mail to a prospect list achieved a response rate of 1.0%, 10 times[...]

Reducing Your Direct Mail Production Costs

Chip January 2, 2017 Blog, PMG News 0
High-speed printing press producing colorful direct mail materials.
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  After managing thousands of projects over two decades, one thing we’ve learned for sure is that saving money on direct mail production is a top priority for almost every organization.  But while this goal is universally shared, many marketers are unsure about exactly how to achieve it. There are five major areas that can[...]