The USPS is now offering a reduced per piece rate – up to a 2% postage discount – for mailings that conduct Informed Delivery Interactive Campaigns this fall.

The promotion period runs from September 1 – November 30, 2020, and registration starts on July 15 and runs through November 30, 2020.

Informed Delivery Interactive Campaigns “extend the mail moment” by integrating your direct mail campaigns with colorful digital campaign elements and online links.

Nonprofits large and small are using Informed Delivery Campaigns to boost their mail campaigns and increase brand awareness.

Informed Delivery now has over 27.9 million users nationwide, which means more of your donors and prospective donors are using Informed Delivery and will see your campaign.

informed delivery
Informed Delivery Campaign “Representative Image” closely replicates the actual mail piece.
informed delivery save postage
“Ride Along Image” has strong call to action.

Informed Delivery Campaigns are FREE, and PMG can help you manage the details. Your PMG team will set up and manage your campaign from start to finish.

And we’ll provide you with a pre-campaign analysis of your audience data file to determine the match rate with Informed Delivery subscribers before proceeding with your campaign. The USPS is seeing match rates in the 10-12% range and higher.

Interested in letting us set up your Informed Delivery campaign? Let’s chat.


The Trustees of Reservations Informed Delivery Campaign strategy and design by Avalon Consulting Group.