The 2026 USPS Promotions Program is underway, and this year, the discounts are even better but a bit more complex. We’ve outlined the key details below.
All base promotions now offer up to 5% savings — an increase from 3% in many 2025 programs. That means more opportunities to engage donors in creative ways through the mail and offset postage rate increases.
Why USPS Promotions Matter for Nonprofits
Postage is one of the largest direct mail campaign expenses — that’s why USPS Promotions are so valuable. You get direct savings, and get rewarded for using innovative techniques that improve response, engagement, and ROI.
💡 Pro Tip: Register for promotions — even if you don’t plan to implement them right away.
Registration keeps your options open and ensures you’re eligible for savings if your campaign qualifies later in the year. You can’t claim discounts retroactively, so it’s important to register.
2026 USPS Promotions for Nonprofits
🌟 Tactile, Sensory & Interactive Promotion
Discount: Up to 5%
Includes textured stock, embossing, pop-ups, or scented inks. These tactile elements help your mission-driven message stand out in the mailbox.
Registration opens: Open now!
Promotion period: January 1 – June 30, 2026
💻 Integrated Technology Promotion
Discount: Up to 5%
Connect print and digital experiences to boost response. Add QR codes that lead to donation pages, voice assistant calls-to-action, or even AI-generated content to qualify.
Registration opens: Open now!
Promotion period: Any consecutive six months in 2026
🔁 Continuous Contact Promotion
Discount: Up to 5%
Consistent, frequent messaging builds relationships — and now it pays off. This promotion rewards nonprofits that send a series of mailings with a unified theme (like a recurring donor campaign or renewal series).
- The first mailing doesn’t qualify, but all follow-up mailings do if campaign message and art are consistent.
- The theme must remain consistent, and 90% of addresses must match the initial file.
Registration opens: February 15, 2026
Promotion period: April 1 – December 31, 2026
✉️ NEW – Catalog Insights Promotion
Discount: Up to 10%
Nonprofits using catalogs to showcase impact or promote giving opportunities can benefit from this new offer.
Eligible Marketing Mail catalogs (12+ pages, letter or flat) earn up to 10% off postage.
Registration is open now, and the promotion runs October 1, 2025 – June 30, 2026 — the first-ever USPS promotion to span two calendar years.
➕ Add-On Promotions (Stack to Increase Your Savings)
In 2026, you can combine one primary USPS Promotion with the Informed Delivery and Sustainability add-on promotions to earn the base discount plus 1% for Informed Delivery and 1% for Sustainability on the same mailing.
- Informed Delivery: +1%
Pair your physical mail with USPS Informed Delivery ride-alongs to add up to an extra percent off. - Sustainability: +1%
Use recycled paper with an FSC logo or other qualifying certifications to earn an additional percent
Example stack: Base 5% + Informed Delivery 1% + Sustainability 1% = 7% total on eligible Marketing Mail.
Be Sure to Note Your Window to Register
Even if your mailing calendar isn’t finalized, it’s smart to register for every promotion you might use. There’s no cost to register — and registering preserves your ability to save. Your PMG representative is happy to assist.
PMG: Helping Nonprofits Mail Smarter
At PMG, we help nonprofits maximize every postal dollar. Our team monitors USPS changes and can help you:
✅ Identify which promotions align with your campaigns
✅ Register before deadlines — even if you’re still in planning mode
✅ Coordinate creative, data, and production to ensure your mail qualifies
✅ Combine USPS promotions with commingling and logistics strategies for the greatest savings
Postage savings add up — and with base discounts now at 5% and up to 10% for catalogs, 2026 is the year to plan smarter, mail smarter, and raise more for your mission.
📩 Let’s talk about your 2026 mail plan.
Reach out to your PMG account team today, and we’ll help you get registered and ready to save.
