As we look to 2025, the USPS Promotions and Incentives are a great way to save on postage costs and often existing elements of your mail campaigns can already qualify or qualify with slight adjustments!

With so many promotions available, PMG can help you navigate all the details and requirements!

USPS 2025 Promotions Calendar

  • Integrated Technology: any 6 consecutive months2025 USPS Promotions Calendar highlighting dates and discounts for integrated technology, tactile sensory, and other mailing promotions.
  • Tactile, Sensory, and Interactive (TSI): February 1-July 31
  • Continuous Contact: April 1-December 31
  • Reply Mail IMbA: July 1-December 31
  • First Class Mail Advertising: September 1-December 31

The USPS 2025 Promotion calendar can be found here.

USPS 2025 Promotions Details

Integrated Technology

(any 6 consecutive months)

Mailers can choose any 6 consecutive months within 2025 to claim a 3% discount

By using various technologies including a QR code, newly approved Artificial Intelligence (AI) elements (AI generated images/copy), and more, mailers can receive a discount.

    • Up to 3% discount
    • First-Class letters & flats and Marketing Mail letters & flats
    • Nonprofit mailers must include a return envelope or have a mailed response acknowledgment element

Tactile, Sensory, and Interactive (TSI)

(February 1-July 31)

Mailers can utilize various print techniques to peak interest in their mail and receive a discount! From Specialty inks (metallic or scented); to sensory elements including texture, spot gloss, embossing, trailing edge envelopes, and interactive features such as 3D, scratch-off, infinite-folding, and clean release cards.

    • Up to 4% discount
    • First-Class letters & flats & Marketing Mail letters & flats

Some elements are specifically excluded and gloss stock no longer qualifies on its own in 2025.

NEW for 2025! Continuous Contact

(April 1-December 31)

*This promotion is still evolving, and we will share information as we know more about what related content will qualify.

This is a new promotion, where mailers are being incentivized to send follow-up messages to the same household address. The initial mailing does not receive a discount, however, every related follow-up mailing does.

    • Up to 3% discount
    • Eligible: Marketing Mail letters & flats
    • Initial mailer sent during promotional period (NO DISCOUNT)
    • Follow Up mailers:
      • Content related to but not identical to initial mailing
      • Iterative content with each subsequent mailing
      • Mailing lists can have fewer addresses, but cannot have new addresses that were not in the original mailing

Reply Mail IMbA

(July 1-December 31)

*Not eligible for add-ons

By enrolling and participating in IMbA, the USPS automated accounting system for return mail processing, you can receive a discount on reply mail pieces received during the promotion period.

    • Up to 3% discount- Static IMbA
    • Up to 6% discount- Serialized IMbA
    • Eligible: First-Class Return Mail (QBRM level permits only)

First Class Mail Advertising

(September 1-December 31)

This promotion encourages adding marketing messages to non-traditional or transactional marketing materials such as special event invites, limited time offers etc.

    • Up to 3% discount
    • Eligible: First-Class Mail only

NEW for 2025! Add-On Promotions

NEW in 2025 will be ‘add -on’ promotions available all year for both First Class letters and flats and Marketing Mail letters and flats. However, in order to claim an add-on promotion, the mailing must first qualify for one of the 4 outgoing mail promotions above.

Reply Mail IMbA is not eligible for add-on promotions

Sustainability

Must be printed on Sustainable Forestry Initiative (SFI) or Forest Stewardship Council (FSC) paper stocks. Other certifications also qualify and or may be considered as well.

    • Additional up to 1% on postage
    • Recycled paper does not qualify

Informed Delivery

(Note: this is no longer a standalone promotion)

Create an Informed Delivery campaign to go along with your mail piece.

    • Additional up to 1% on postage
    • Create an informed delivery campaign

While you must first qualify for one of the other primary promotions first – you CAN qualify for both add- on promotions. An example of how this would work would be: Primary Promotion: up to 3% Integrated Technology Discount + Add-on Promotion: up to 1% Informed Delivery = Total Promotion = up to 4% Discount

There are many changes to the 2025 Promotions and we are excited to help clients save money on postage!  The registration and approval processes vary depending on the promotion and can be a bit complicated. Your PMG representative is happy to manage all the details for you!

Ready to explore how to save with USPS Promotions?  Let’s chat!

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Leigh Ann Doyle is the Senior Specialist of Mail Design & Postal Procedures at PMG, where she advises on mail design and postal strategies (among other things).