Data Hygiene and Data Processing: The Basics
Thursday, August 3, 2023
8:45am - 9:45am EST
Location: Chesapeake DEF
In this session you’ll discover how a thoughtful approach to data hygiene and merge/purge can make your direct mail perform even better. Our data pros will get you thinking about more than just crunching data, but how to build a solid a merge/purge STRATEGY to improve your prospecting return on investment. Discover, via real life examples, how the Smithsonian Institution is building segment-based strategies to maximize success.
PRESENTERS
Karin Haag
MMI Direct
Marvin Dawson
MMI Direct
John Perell
Smithsonian Institution
2 Sessions of a Best of Bridge Session from 2022
How to Best Use Postal Logistics in Your Direct Mail Program
Thursday, August 3, 2023
11:30am – 12:30pm EST
Location: Amplify Lab 1
Friday, August 4, 2023
9:05am – 10:05am EST
Location: Amplify Lab 1
Postage rates are increasing twice per year now; controlling your budget is more important than ever. Are you using postal logistics? Are you getting all the benefits possible from postal logistics? Join our postal logistics pros to discover how using different delivery strategies will help preserve your budget while also creating consistent delivery. You’ll learn about the 4 ways to move your mail and how to identify which method is the best match for your unique mailings to achieve optimal savings and consistent delivery.
PRESENTERS
Elise Buck
PMG Direct
Debbie Sylvester
MailSmart Logistics
Where to Find The PMG Family at #Bridge23
We’re looking forward to participating in Bridge 23 – Amplified. You’ll find members of The PMG Family almost everywhere at the conference, but especially here:
At the Bridge Conference Welcome Reception
Wednesday, August 2
5pm to 6:30pm
Cherry Blossom Ballroom
In the Exhibit Hall
Booth #409
Visit us to have your picture taken with your favorite rock star and take a copy home with you!
You could win a #Bridge23 Tour t-shirt!
At Breakfast on Thursday
7:45am to 8:45am in the Exhibit Hall
Proudly sponsored by The PMG Family
On the Stage
Data Hygiene and Data Processing: The Basics
How to Best Use Postal Logistics in Your Direct Mail Program
Find Our Rock Star Team at #Bridge23
PMG
Elise Buck
Aline D'Agostino
Elizabeth Dean
Leigh Ann Doyle
Alicia Ewell
Madison Fischer
Sue Fox
Beni Gibson
Afraah Goshu
Jaime Grams
Chip Heartfield
Melissa Iannitto
Ivan Jenkins
Kelly Jones
Les Markman
Patricia Neuenschwander
James Paolucci
Polly Papsadore
Teresa Pessaro
Kevin Reilly
Lashawn Russell
Terri Sauer
Turner Scott
MMI Direct
John Bell
Marvin Dawson
Karin Haag
Charlie Rice
Jeff Roberts
MailSmart Logistics
Mike Bast
Robbie Heartfield
Katie Iusti
Scott Siebenberg
Jennie Spalding
Debbie Sylvester
Teri Taylor
The Engage Group
Mathew Harkins
Erick Quijada
Rock Your Fundraising with PMG
We’ll be at Bridge, you’ll be at Bridge. Let’s meet up.
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The PMG Family
An Employee-Owned Company. Advocating for our clients every day.
Rock Your Fundraising with PMG
We’ll be at Bridge, you’ll be at Bridge. Let’s meet up.
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